![]() When a man is successful, both genders like him. Awareness of this fact has far-reaching ramifications for how we achieve our 30% by 2030 goal, and our leaders must be mindful of it when interpreting the 360 degree performance review ratings of female leaders and how women are assessed for promotional opportunities. The study reinforced lots of other research that shows that success and likeability are positively correlated in men but negatively correlated in women. However, when the researchers presented the same profile to a similar sample group but changed the name of the person to Howard, the person was deemed to be a far more appealing colleague. It found that a profile of the successful entrepreneur Heidi Roizen, when presented to a sample group of men and women, was deemed to be that of a selfish person who they would not want to work for. ![]() Through “Lean In” I discovered the famous Heidi-Howard experiment from Columbia University, that has had a huge impact on my understanding of why the gender gap is hard to close. Lean In is a seminal book that not only charts the career and personal views of a leader of one of the most successful technology firms in the world, but also draws upon a rich seam of knowledge and information that helps us to understand why we have a gender gap in business, and suggests ways to tackle it. ![]() Back in 2016 when I decided to start a campaign to get a better gender balance in the UK automotive sector, I started my research by reading “Lean In” by Facebook’s COO Sheryl Sandberg. ![]()
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